Jordan Peele – ‘Us’ Heading For Great Opening Weekend
Jordan Peele is shown here attending the 90th Annual Academy Awards Governors Ball at Hollywood & Highland Center on March 4, 2018 in Hollywood, California – Photo: Kevork Djansezian/Getty Images North America.
Horror-thriller Us by Jordan Peele is expected to generate around $35 million in its opening North American weekend on March 22-24, early tracking showed Thursday, according to a report by Dave McNary of the well known entertainment news magazine Variety.
Us, which follows a family confronted by a group of doppelgängers, stars Lupita Nyong’o, Winston Duke, and Elisabeth Moss. Nyong’o and Duke play a couple who are taking their children (Shahadi Wright Joseph and Evan Alex) to their beach house along the Northern California coastline. Nyong’o’s character is haunted by an unexplainable and unresolved trauma from her past.
In a trailer released on Christmas Day, four figures appeared at the foot of a driveway with the tagline “We are our own worst enemy.” Us is the first project under Peele’s first-look deal with Universal Pictures, which he signed with his Monkeypaw Productions last year after his Get Out grossed a massive $255 million worldwide, scored an Academy Award nomination for best picture, and won the best original screenplay Oscar for Jordan Peele.
Jordan Peele directed Us from his own script and produced alongside Sean McKittrick, Jason Blum, and Monkeypaw’s Ian Cooper. The film is the company’s first solo production venture.
Us of Jordan Peele will open the 26th edition of the South by Southwest Film Festival on March 8. Universal had originally planned to open “Us” on March 15, then moved it back a week following the SXSW selection in order to build more buzz. After that date-change announcement in early January, several titles moved off March 22, including Sony’s World War II drama Greyhound, starring Tom Hanks, and Annapurna’s comedy-drama “Where’d You Go, Bernadette?,” starring Cate Blanchett.
Paramount was able to build buzz last year when A Quiet Place opened SXSW on March 9, 2018, and moved into wide release four weeks later with a $50 million opening weekend.