50 Cent Signs Massive Multi-Series Starz Deal
Artist and producer Curtis 50 Cent Jackson has signed a new four-year overall deal with Starz, according to senior TV reporter Daniel Holloway of the well known entertainment business industry news magazine Variety. Under the agreement, 50 Cent will continue to develop new scripted and unscripted projects exclusively for the premium service through his G-Unit Film & Television, Inc. banner.
The deal represents a significant increase to Starz’s investment in 50 Cent, executive producer of drama series “Power.” It includes a three-series commitment, the addition of a dedicated development executive, and a discretionary fund for use in developing G-Unit projects.
Sources with knowledge of the agreement tell Variety that, in full success and combination with Jackson’s current series and development, it could prove to be worth as much as $150 million — making it the latest in a series of eye-popping talent deals reshaping the economics of the television business. A Starz spokesperson declined to comment on the deal’s value.
The agreement provides 50 Cent and G-Unit access to the full breadth of platforms operated by Starz and its corporate parent Lionsgate. It also gives 50 Cent input into the merchandising and licensing of brands and content developed by G-Unit.
50 Cent and G-Unit already have two new projects in active development at Starz — “Black Mafia Family” and “Vanguard.” Inspired by the story of Demetrius ‘Big Meech’ Flenory, “Black Family Mafia” takes place at the intersection of the drug industry and the music industry. Randy Huggins is attached to executive produce. “Vanguard,” executive produced by David Graziano, follows the story of Blake Megaton, a recent ex-Navy SEAL, who is forced to return home to Long Beach and face his gangster beginnings in order to defend his family’s criminal trucking empire from the violent drug cartel that is now trying to wipe it out.
G-Unit Film & Television was founded by 50 Cent in 2005. A Grammy-winning rapper whose acting credits include the feature film “Get Rich or Die Tryin’” — inspired by his landmark album of the same name — 50 Cent is represented by APA and attorneys Stephen Savva and Eric Feig.