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Troy Carter Receives UJA Music Visionary Award - Afrossip
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Troy Carter Receives UJA Music Visionary Award

By Fabiola Antunes
In Featured
June 13, 2018
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In this picture we show Spotify’'s Global Head of Creator Services Troy Carter introducing Spotify’s new ad-supported mobile version at a news conference at Gramercy Theatre on April 24, 2018 in New York City - Photo: Ilya S. Savenok/Getty Images North America. In this picture we show Spotify’’s Global Head of Creator Services Troy Carter introducing Spotify’s new ad-supported mobile version at a news conference at Gramercy Theatre on April 24, 2018 in New York City – Photo: Ilya S. Savenok/Getty Images North America.

Spotify’s Troy Carter receives UJA Music Visionary Award, according to Jem Aswad, senior music editor of the well known entertainment industry news magazine Variety. If there’s one single event in the music industry year besides the Grammys that draws more top-flight executives than any other, it’s the United Jewish Appeal’s luncheon, which raises money for the organization and honors a different executive or executives with its Music Visionary of the Year accolade. This year, the honorees were Spotify’s Daniel Ek and Troy Carter — and, true to form, the spotlight-averse Ek stayed home in Stockholm while Carter held it down.

While this year’s event raised some $1.2 million for the organization, it was a bit more low-key than years past, particularly 2017, when Universal EVP Michele Anthony was toasted by Gloria Steinem and Sharon Osbourne and serenaded by Alessia Cara and Eddie Vedder and Stone Gossard of Pearl Jam.

But Troy Carter had some high-profile friends in the building: Musical entertainment was provided by R&B singer H.E.R. and Grammy-nominee Leon Bridges, and NBA legend Julius “Dr. J” Erving and iconic soul singer Patti LaBelle — both of whom have known Carter since his childhood in Philadelphia — paid homage to him. LaBelle actually called him “my little darling Troy” and said he was like a son to her. “For all the greatness you’re going to achieve, I’m here for you,” she said.

Troy Carter was unaware that LaBelle would be there, and at the top of his acceptance speech he thanked her effusively for coming. “You had me cryin’ back there,” he said.

Troy Carter also thanked DJ Jazzy Jeff, who MC’ed the event, and recalled his early days as part of a ninth-grade rap group called Two 2 Many. “We’d stand outside his studio on Delaware Avenue, and he’d look at us like stalkers and pretend not to see us.” He recalled a meeting with Jeff, Will Smith and the group’s management, for whom he’d eventually be working in his first music-industry job. “We had this stupid dream they were gonna sign us, and they did — and it was probably the fastest signing and dropping in history,” he said to laughter.

Troy Carter also tacitly explained his fellow honoree’s absence by saying, “If you know anything about the Swedes, they don’t like taking credit for anything — and if you know anything about Daniel, you know he absolutely hates the spotlight. But I also think it’s important for the world to know what our industry does — that we impact lives and outcomes.“

© Variety

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