Kanye West Reveals New Album Title
Kanye West is shown here onstage at Adidas Creates 747 Warehouse St. – an event in basketball culture on February 17, 2018 in Los Angeles, California – Photo: Neilson Barnard/Getty Images North America.
Kanye West has revealed the title to his ninth studio album, which will simply be called YE.
The announcement was made by comedian Chris Rock in Jackson Hole, Wyoming, where the rapper gathered along with key music journalists, influencers and music executives to hear the album.
“Hip hop music is the first art form created by free black men,” said Rock from a grassy field illuminated by camera lights and a bonfire. “And no black man has taken advantage of his freedom more than Kanye West. … Listen without prejudice. I can’t wait to watch you experience [it].”
The listening session kicked off promptly at 9 p.m. PST. Kanye West made his way through the crowd accompanied by wife Kim Kardashian West and adviser and former manager Scooter Braun.
Kanye West had the idea last Friday to fly a planeload of media, radio, DJs, and other influencers to a remote location to hear his new album. Def Jam staffers leaped into action and spent much of the weekend mobilizing and organizing people from both coasts as well as Europe, Australia, and Asia to make the trek.
Among the notables in attendance are Ty Dolla $ign, Big Sean, Lil Yachty, actor Jonah Hill and more.
It appears that, like the seven-track Pusha T album “Daytona,” which Kanye West produced, it’s a comparatively short collection, clocking in at less than 30 minutes.