Alicia Keys Announces ‘She Is the Music’ Initiative
Alicia Keys announced on Wednesday the formation of a music-industry group for female advancement called She Is the Music, as part of her acceptance speech for the Icon Songwriter honor at the National Music Publishers Association’s annual meeting in New York, according to senior music editor Jem Aswad from the well known entertainment industry news magazine Variety.
“I’ve joined forces with a group of really powerful female executives, songwriters, artists, engineers, producers and publishers to help reshape the industry that we all love by creating real opportunities and a pipeline of talent for other women,” Alicia Keys said. “We’re calling our initiative She Is the Music. We want to create a model for change that effects women across all industries. We deserve the utmost respect, and so many of these women across industries are telling our culture that time is up on double standards, and it is it’s over for pay inequity and colleagues who are at best disrespectful and at the worst unsafe — so it’s over for that.”
Approached by Variety after the ceremony, Alicia Keys politely demurred questions for specifics, saying only “You’ll be hearing about it” and “We just want it to permeate right now.”
Alicia Keys spoke at length about the issue in her 10-minute acceptance speech:
(…) “Of almost 3,000 pop songwriters credited last year only 12% were female, only 3% of the engineers were female, and one of them is Ann [Mincieli, Keys’ regular engineer]. Only 2% of producers are female and one of them is me! Our world is 50-50, and it’s time for our industry to reflect that.
“So this reminds us all to continue to be conscious and present of the diversity we want to see in the workplace, and how we can make it better. So the next time that you get a chance to hire someone, whether it’s the biggest producer or the newest intern, look for a woman — especially a woman of color, a fresh voice, who brings something new to the spectrum. She is the music so give her a shot! (…)”
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