Royal Wedding And New Role Of Social Media
The British royal wedding of Prince Harry and Meghan Markle — the first American princess in generations — is a global-zeitgeist event made-to-order for social media, according to Todd Spangler from the well known entertainment industry news magazine Variety.
For the first time, social media will play an enormous role in how people consume (and react to) every last detail of Harry and Meghan’s historic knot-tying festivities. The U.K.’s last royal wedding — the marriage of Prince William and Kate Middleton — was seven years ago. Back then, Snapchat didn’t even exist, while Facebook, Instagram, and Twitter had yet to fully blossom.
“It’s a completely different world from 2011,” said Rashida Jones, senior VP of specials for NBC News. “We didn’t have a social-media team the last time we did this.”
Sure, there’s going to be wall-to-wall TV coverage of Meghan-Harry royal wedding in the States, the U.K., and elsewhere. But social media has changed news organizations’ strategies both in terms of how they cover the rare royal nuptials and how they distribute that content.
In the past, media coverage of such major events has centered on monolithic TV broadcasts and large feature articles. But today, especially among Gen Z and millennial audiences, people get more of their news in bite-size chunks instead of in one big gulp. For the royal wedding of Prince Harry and Meghan Markle, the diet will be more like a series of amuse-bouches rather than, say, a formal seven-course meal.
“There’s a generational difference,” said People senior editor Michelle Tauber, who oversees royals coverage. “Instead of one big story about the wedding, we’re going to have a bunch of yummy nibbles.”
The royal wedding ceremony of Meghan Markle and Prince Harry takes place today at midday.