Amazon Announces ‘The Soundboard With Elton John’
Amazon Music today announced The Soundboard with Elton John, an immersive original audio program that offers fans exclusive conversations and stories, according to an exclusive report by Variety. Airing exclusively on Amazon Music beginning April 6 — the same day two separate tribute albums Revamp and Restoration are released — The Soundboard tells the stories behind the songs with John and longtime lyricist Bernie Taupin, as well as many of the artists featured on the albums, including Coldplay’s Chris Martin, Demi Lovato, Killers frontman Brandon Flowers, Queens of the Stone Age’s Josh Homme, rapper Q-Tip and more.
It will be available for just 24 hours.
Elton John said, “When an artist loves a song enough to cover it, well, that’s the ultimate compliment. As songwriters, Bernie and myself are thrilled when people we admire and respect as much as those on Revamp and Restoration choose to add their own unique twist — it means our songs continue to resonate and reach new audiences. It’s been wonderful working with Amazon Music to bring our stories behind the new songs to life and I hope fans will enjoy listening to The Soundboard as much as we did recording it.”
Available to Amazon Music customers across the U.S., U.K., Germany, and Austria, the multi-hour collection of interviews and music will be broadcast globally for a limited time, beginning on April 6. Listeners with an Amazon Echo device can simply ask, “Alexa, play The Soundboard” or visit amazon.com/eltonjohn. Listeners will immediately pick up wherever the stream is currently in progress.
The show is similar thematically to ones Amazon Music has done previously with U2 and Justin Timberlake — but different. “We approach each one case by case and have discussions with the artist, label and management about what makes sense for them and us and customers,” Alex Luke, global head of programming and content strategy for Amazon Music, tells Variety. “Tribute albums offer a unique opportunity — you’ve got more than 20 artists covering Elton songs, so in interviewing those artists we’re reaching not just Elton fans but also their fans.”
As for the limited time that each of the shows has had, “There’s something about the ephemeral nature that puts this in a different place,” he says. “We’re trying to make more of it and see how our customers respond. There’s a different kind of engagement and passion that comes when the content is crafted and presented like this.”
Start Times for The Soundboard with Elton John:
U.S.: Friday, 6 April 00:00 EST / 21:00 PST April 5
UK: Friday, 6 April 05:00
Germany/Austria: Friday, 6 April 06:00