Taylor Swift Drops Her New Album Reputation
Highly anticipated album Reputation by Taylor Swift dropped at midnight last night with the following tracks:
…Ready For It?
End Game (featuring Ed Sheeran and Future)
I Did Something Bad
Dont Blame Me
Look What You Made Me Do
So It Goes…
King of My Heart
Dancing With Our Hands Tied
This Is Why We Can’t Have Nice Things
Call It What You Want
New Year’s Day
Taylor Swift’s sixth studio album, Reputation, is projected by its distributor to sell 1.3 and 1.5 million units in the U.S. in its first week — which would actually be a bump up from the 1.287 million first-week sales of her previous album, 1989, released in October 2014.
The label Big Machine (which is distinct from its distributor, Universal Music Group) is telling accounts that it is expecting first-week sales of 2 million units for the album of Taylor Swift, according to a report in Billboard, but that tally seems dramatically optimistic given the extent to which streaming has taken hold in the U.S., and the relatively unspectacular performance of the four singles Swift has released in advance of the album (as opposed to Shake It Off, the global smash that preceded 1989).
While most deluxe editions include bonus tracks, the Target version of Reputation features exclusive magazines with essays and poems that make it more abundantly clear that Taylor Swift, like a lot of us, hasn’t licked her 2016 wounds clean. “If you’re anything like me,” she writes in a poem, “you couldn’t recognize the face of love until they stripped you of your shiny paint, threw your victory flag away, and you saw the ones who wanted you anyway.”
To her detractors, who are legion, this will seem like more self-aggrandizement. But if you imagine that bold-faced names have feelings, too, this text and all the songs that surround it make for a fascinating combination of audacity and vulnerability. And maybe that latter side of Swift will still provide a key point of connection for fans of the old, mid-2000s, dweeb-era Taylor, even if the teardrops now fall on digital-percussion programs instead of anything resembling guitars.