Bella Hadid Named As New Tag Heuer Brand Ambassador
The 20-year-old model Bella Hadid already has plenty of accomplishments under her belt, including recently being tapped to front Bulgari fall 17 campaign. Now she has signed a deal to be the face of watch company Tag Heuer in a bid by the brand to attract a younger audience.
“I just wear watches, because it’s easy to be able to look at my wrist. I think, today, it’s beautiful to have a watch – it’s always a classy thing,” she smiled to WWD. “My dad (Mohamed Hadid) has always been a lover of watches my whole life.”
“It’s a beauty item, for a classic look. You could look at your phone, but I think it’s easier to have a watch,” insists Bella, who explained that she views watches as more of a fashion statement than just a gadget to tell the time.
Tag Heuer is the second major brand to seek out the model’s services in the hope of tapping into the lucrative Millenial market. After announcing Bella as the face of Bulgari, the label’s chief executive officer Jean-Christophe Babin praised the model. “She is quite young but very elegant,” he commented.