Justin Bieber ‘To Launch Own Record Label’
Justin Bieber is reportedly working with his manager Scooter Braun to create his own record label. The 22-year-old is looking to launch a new imprint through which he can sign new stars and become a music mogul, according to The Sun newspaper.
He is said to be already on the look out for female singers and a band to help nurture the next generation of pop talent.
“Justin, Scooter and their lawyers are working on creating their own record label in partnership with Universal where Justin will sign his own artists,” the source revealed.
“With the help of Scooter, he wants to create a label which would allow him to pick up performers that he believes in and do for them what Usher did for him.”
The Canadian was discovered by Braun and Usher in 2008, and signed to the now-defunct label Island Records. Bieber’s debut album, My World, was released a year later.
The insider also claims Justin is taking advice from rapper Drake, who runs his own OVO Sound label.
Justin is no stranger to sourcing up-and-coming talent – in 2012, he helped Carly Rae Jepsen land a record deal on Scooter’s label Schoolboy Records after hearing her song Call Me Maybe on Canadian radio while at his mother’s house. The track, released in 2011, went on to sell more than 18 million copies worldwide.
Last year, Bieber also appeared in the music video for Jepsen’s single I Really Like You. The video featured Tom Hanks lip-synching the song as he walked through New York, before performing a routine with Carly Rae, a troupe of dancers, and Justin in front of the Mondrian Hotel.