Prince George Ignites A Mini Fashion Boom
Prince George was pictured arriving for his first day at the Westacre Montessori School in Norfolk, and online parenting forums were filled with mums trying to get their hands on his natty navy jacket.
Swiftly pinpointed as a quilted number from his mother’s favorite store, John Lewis, the high street stalwart – long the go-to destination for good value school clothing – was duly inundated with inquiries.
And while customers were disappointed to find that George’s particular style, complete with corduroy elbow patches, hasn’t been available since 2013, an almost-identical coat has had to be restocked several times.
“Within the first two days we saw a 447 per cent increase in inquiries for our children’s quilted, hooded jacket in navy,” says a spokesman. “And that’s increased 100 per cent again this week.”
If the fashion world has always worshiped at the altar of youth, it now seems to be in the grip of a toddler fashion boom, led by the pint-sized Prince – dubbed “the world’s most influential toddler” by Forbes magazine.